21 January 2012

Marmite-related issues

Dear reader, there is plenty crisponaut activity to report: pepperoni-flavoured crisps, for instance, which I'll post shortly. But first, Marmite. (There will be crisp content too, trust me.)

Much to my wife's disgust, I am a confirmed Marmiteoholic – to such an extent, in fact, that I have moved on from the standard product to the hard stuff: the black-and-gold-labelled Marmite XO (Extra Old). On toast, it rocks utterly. I'm on my second or third jar now.

An aside: you may have heard me bleating before about this, so forgive me:

A few years ago, a couple of Norwegian friends were visiting me, and one – an adventurous chap with curiously anglophile tastes – decided to try Marmite on toast. To no particular surprise, he didn't like it much, but the following day I was amused to find him trying again "to see if it was any better the second time". It wasn't, apparently. To my enquiry, he replied, "It tastes bad."

"How so?" I probed.

"Well... it's just a general kind of badness."

I still think that would be a top advertising slogan for Marmite. I can see the posters now. Unilever, if you're reading this...

Anyway, back to my core topic: crisps.

Readers with a long memory may recall that Golden Wonder – for that matter, you need a long memory to remember the once-ubiquitous Golden Wonder crisps – ... start again... Back in the late 80s, Golden Wonder produced Marmite-flavoured crisps, and they were forceful to say the least. It was a stunning flavour, but one pack at a time was definitely enough. (But you wanted another pack the next day.)

Then a few years ago Walkers did a Marmite flavour, briefly, which I seem to recall were pretty good. So when I saw these actual Marmite-branded items, I grabbed a pack. Sadly, they were rather a disappointment. The flavour is suitably pungent, but not accurately so. It's too acid for Marmite, and not Marmitey enough. YMMV, but as for me I shan't bother again. There are other, more enjoyable snacks. Of which more soon...